“The more you give, the more you receive”

For years, the world-renowned French photographer and environmental activist Yann Arthus-Bertrand has been providing his spectacular aerial photographs to FAIRMED free of charge. Recently, we finally had the opportunity to meet and get to know the 73-year-old personally, and to thank him for his confidence in us.

Yann Arthus-Betrand promotes sustainable development worldwide with his own GoodPlanet Foundation

We met Yann Arthus-Bertrand in Lens, south of Crans-Montana, during the opening of his retrospective ‘Legacy’ at the Fondation Opale Art Centre. Up to the end of March, a selection of photographs and his film ‘Human’ invited visitors to think about the development of the Earth and the future of its inhabitants.

Together with the Badao organisation, Yann Arthus-Bertrand, works for orphanages in the Central African Congo-Brazzaville. He also supports environmental protection and sustainable development around the world through his own GoodPlanet Foundation. As he told us, he has been particularly impressed by FAIRMED’s commitment to working with the indigenous Baka and Aka communities in Cameroon and the Central African Republic.

Increase awareness
But why has he provided us with his images free of charge for all these years? “I’m sure that you will make something good out of them. I do not lose any money in the process, and it is my belief,” said the photographer, “that the more you give, the more you receive.”

This support has enabled FAIRMED to bring our work to many people as cost-effectively as possible, be this through our placards or the adverts in various newspapers that media companies place on our behalf at no cost.

You can see the images from our latest campaign here: